Friday, January 18, 2013

Social Media Sells Homes



Picking the right Realtor® to sell your home can be a daunting step, however the choice is more simple then you think. Today 88% of buyers used the internet in their home search. So if you want to sell your home fast then it must be listed on the internet, in addition to being listed on the MLS®, it should also be advertised by your agent with social media. 

Finding an agent who is "social media friendly" has never been more important in selling your home because it is what you and people who are looking for a home interact with on a daily basis. A huge part of your Realtors job is advertising your property in an efficient way to secure a quick sale of your home. 

Here are my 5 favorite ways to market and sell my clients homes with social media.   

1. Facebook

For most people, facebook is a daily if not hourly part of life, smart phones are connected to every status update, photo or uploaded video.
Savvy agents have a huge network of personal friends, realtors and businesses and when they post information about you property, it instantly exposing your property to the world.
Facebook also allows you, your friends and other realtors to instantly access and share your amazing property. 

2. Youtube

At any given moment, there are hundreds of thousands of users watching videos on YouTube. How many times have you been forwarded a link to a funny YouTube video, only to find yourself staying there and browsing additional clips?
Successful realtors use Youtube to give buyers the inside scoop on what your home looks like as well as neighbourhood features that make your home amazing. 

3. Twitter

A Realtors profile is like a “micro-blog” Twitter is like a typical blog (aka web-log) in that it lets you say anything you want to say to anyone and everyone who will view it. Looking for fun things to do in Kelowna, search #kelownafun? What to know what is happening in the Kelowna Real estate market, search #kelownarealestate. It is quick, easy and informative. 


4. Pinterest

This is a huge addiction for many people, it has become a virtual scrap book of thoughts, ideas and inspirations."Home" is the No. 1 category of "boards" on the site, accounting for 17.2% of all pinning, according to a study by business-intelligence firm R.J Metrics.
I love collecting ideas for clients renovations, new building trends and interior design inspiration. Personally I found a great photo of a home exterior renovation, I was able to “pin” this photo and share it with my clients which inspired them see what their future home could look like.
Have a great kitchen or bathroom in your home? You bet I am going to “pin” it. 

5. Instagram

“In the first 12 months, Instagram acquired 12 million users. In the first two years it acquired 30 million users. And now, as of May 2012, it has 50 million users” Inman news. Images are tagged in the same way Twitter is tagged. I love to post photos of my clients beautiful homes and tag them with #kelownarealestate or #kelowna. If someone searches for photos of Kelowna or Kelowna real esate, guess whose house is going to pop up...yours!


When picking a real estate agent to sell your home, it is important that they are willing to work with you to create a custom marketing plan. Remember the nursery rhyme Dem Bones - “The leg bone's connected to the knee bone”, well think social media as the same thing... “The instagram picture is posted on facebook, the facebook picture is tweeted on twitter”....you get the idea. A "social media friendly" Realtor has never been more important and the stats prove it!


Realtors + Internet / Social Media = Homes Sold Faster!



Source:  The 2011 National Association of Realtors® Profile of Home Buyers and Sellers


When you are ready to sell your home, call me! Lets make a plan to sell it fast and for the right price!


Happy Selling!


Tiffany Munsey
REALTOR®
778.214.4843








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